I don’t yet have my hands on the new iPhone 5, and since my
iPhone 4 doesn’t support a lot of the new features I haven’t paid for the
upgrade to iOS 6. That said I’ve read a lot about the new features and wanted
to highlight one of them here: Passbook.
Passbook is Apple’s answer to Google Wallet, Square and
others (kind of). Passbook is convenient for consumers in many ways, but is
really a gold mine for retailers, something that Apple can capitalize on.
Passbook stores all manner of payment forms: tickets,
coupons, boarding passes, gift cards, loyalty cards, and, using GPS, will bring
the relevant ones to your iPhone lock screen. The reminder of location and ease
of payment is something consumers will enjoy and retailers will drool over.
Heard of Valpak, the company that stuffs your mailbox and
newspaper with a chunk of coupons? If you’re like me, you pitch those as soon
as you see them. Who wants to wade through all of that to save a buck? With the
Passbook integrated Valpak app you can easily peruse coupons, add them to your
favorites, and they’ll pop to your lock screen when you’re within proximity of
a place that accepts one.
Gone are the days of forgetting coupons at home. Gone are
the days of misplacing gift cards and losing the balance. Gone are the
last-minute scrambles to find boarding passes or tickets.
Some iPhone apps that are Passbook integrated: United
Airlines, Delta Airlines, Airnb, Live Nation, MLB, Apple Store, Starbucks,
Valpak, Target, Fandango, Lufthansa, Cineplex, Walgreens, Sephora, Amtrak, W
Hotels, Starwood Hotels,
A really great source of information for me. Passbook iOS 6 will handily store your gift cards, loyalty cards, vouchers, and tickets for events, boarding passes.
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