Apple's Oversight...or brilliance?

Apple's new iPhone 3Gs's are in short supply. While it may seem that Apple is throwing away potential revenue from expectant customers, perhaps it's all part of the plan. Apple thrives on high demand, buzz, and allure for its products. If everyone can get an iPhone whenever they want it, it loses some of its appeal. Because of the current shortage, iPhone still seems scarce; it's a big event to find and get one. Oh, Apple.